The soft drink giant has partnered with cosmetics brand Glamlite on the company’s first-ever body care collection.
It brings two flavor-inspired products to market: a Pepsi Vanilla Slushie Body Scrub and a Pepsi Wild Cherry Body Wash.
Glamlite founder Giselle Hernandez announced the news on Instagram, describing the project as something she had been “dreaming about for years.”
She added that she tested more than 300 samples before settling on the final formulas.
Both items will retail for $12 each and enter early access through TikTok Shop on July 31 at 11:00 AM PST.
The launch marks Glamlite’s first step outside makeup, following a run of collaborations that tap into food, drinks, and pop culture properties.
Teaming with Pepsi follows that game plan into the shower, using the beverage brand’s flavor identity as raw material for a personal care line, and not just some co-branded drink.
Some people clearly want that crisp glass bottle Pepsi shower fantasy, while others, like me, are still deeply attached to smelling like regular soap.
But if the food-beauty era has taught us anything, it’s that there’s probably an audience for every scent—even if that scent happens to be Wild Cherry soda.
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