10/21/2022
According to @rollingstone, sources say Ye is reportedly planning for his own small “universe.” Reports say this has been in the works for year’s. Sources describes it as a self-sustained enterprise that would have its own branded products and services.
West’s vision is on par with Steve Jobs, Elon Musk and Jeff Bezos, another source says, adding that West is adamant on creating something equally as world-changing. “He’s trying to do shit that people couldn’t even conceive of and he’s trying to make it happen,” they explain.
“He comes from a good place. It’s definitely his goal that everything that people touch that’s his is a good thing and has a good impact on the world.”
During the interview, West spoke of building his “own castle,” saying he was tired of having to answer to retailers’ boards, being frozen out of business discussions, his designs allegedly ripped off and having his team members poached.
Instead, West said he wanted to build his own company and purchase his own factories, boasting that his new private school, Donda Academy, would “focus on bringing the American economy back, starting with our children.” “We are focusing on engineering for our species — what’s the thing we need the most? Food. [We are] engineering food,” he told CNBC, adding that Donda Academy students would also be learning automotive, software and shelter engineering.
Days after his CNBC appearance, West’s company Mascotte Holdings filed numerous trademark applications that create the framework of a mini-community, trademark attorney Josh Gerben tells Rolling Stone.
“The way these series of trademark applications were filed would very much be how you would file trademark applications to protect this type of idea of building this type of community out,” Gerben explains.
The trademark applications cover branding and typical products, such as clothing items and retail goods. But in a first for West, the CEO of Mascotte, these new filings include a range of beverages; pre-made alcoholic drinks and liquors; raw fruits and vegetables; snacks, candy, and other processed foods.
The filings indicate that West plans to create a variety of services under the Yecosystem umbrella, such as consulting services for nutrition, beauty, interior design and a public relations firm.
Yecosystem has filings that would establish a production arm for movie, television, and radio programs, as well as an online media site that features “information on a recording artist in the fields of beauty, fashion, modeling, acting, music, [and] the arts.” The Yecosystem also hopes to create its own “residential buildings and houses.”
There’s also a philanthropic arm associated with the filings, indicating charitable services that include biological cloning, reproductive healthcare, children’s education and supporting members of the United States military.
West’s vision is borne out of a sincere desire to make the world a better place, one Yeezy source explains, such as creating new technology like his Stem Player and offering a new approach to education with Donda Academy. “There’s a saying that he would say, which is like, ‘Yeezy makes life easy,’ they say. “I think his ideal vision is, ‘Let me use where I’ve come from and what I’ve achieved to spread good in the world.’”
Gerben says the vast range of goods and services is a “pretty significant start” in getting Yecosystem off the ground. “The fact that they’re filing trademark applications indicates that there’s certainly conversations going on between him or his team and his lawyers,” he adds.
“That rises to a certain level of this is more than just something that’s been mentioned in the media.
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