This month marks one year since monthly grocery inflation exceeded 4 percent as consumers named it their second most important issue behind energy costs and two thirds said they were worried about rising food and drink prices, analysts Kantar said, The National reported.
However, cost-of-living pressures failed to dent enthusiasm for Valentine’s Day celebrations, with sales of steak up by a quarter in the seven days to February 14 compared to the previous week.
Also, this month, sales of common cold treatments rose by 82 percent, cough liquids 78 percent and cough lozenges 70 percent.
Kantar said it was closely following the effect of vegetable and fruit shortages on sales in the coming weeks, although it noted that pack limits introduced by some supermarkets were unlikely to affect consumers as they usually bought fresh items in smaller quantities.
Fraser McKevitt, head of retail and consumer insight at Kantar, said: “Shoppers have been facing sustained price rises for some time now and this February marks a full year since monthly grocery inflation climbed above 4 percent. This is having a big impact on people’s lives.
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