June 7, 2022
Fashion powerhouses Adidas and Gucci have collaborated on a retro collection and the internet has lost its collective mind. The collection dropped Tuesday, and items are already making their way into the wardrobes of some notable celebrities.
“Designed by Creative Director Alessandro Michele, adidas x Gucci merges the emblems of the House with those of the iconic sportswear brand,” Gucci said on its website.
“The collection expands on the sartorial streetwear creations with a spectrum of sport-inspired pieces in which the heritage of both brands is encoded in a trio of lines.”
In addition to Gazelle kicks ($850) in a variety of colorways, the range’s footwear includes clogs with horsebit hardware, slide sandals, brown leather loafers and flatform shoes.
Rounding out the collection are accessories and leather goods such as bright red travel bags and crossbodies featuring Adidas’ name with Gucci’s backward logo as well as luxe golf caddies, backpacks, bucket hats, baseball caps, visors, headbands, rainbow umbrellas and three-stripe gym socks (which are sure to be among the quickest to go).
The capsule is among Gucci’s several recent collaborations, including a fall/winter 2022 line with North Face, the joint “Hacker Project” range with Balenciaga and the recent limited-edition Oura smart ring etched with founder Guccio Gucci’s monogram and finished with yellow gold hardware.
As for Adidas, the brand recently released an Adidas Originals range with British menswear label Wales Bonner and new collections with regular collaborators including Beyoncé’s Ivy Park and designer Stella McCartney.
Fashionable mashups include Adidas’ three white stripes and trefoil logo with Gucci’s red and green motif and intertwined logo pattern, as seen in tailored tracksuits, sweats sets, oversized emerald green hoodies, T-shirt dresses, V-neck tees, Gazelle sneakers in GG canvas and more.
