Taylor Swift has announced her 12th studio album: The Life of a Showgirl

The announcement was made after a countdown timer expired on her website at 12:12 a.m. ET, August 12, 2025. She officially revealed the title in a clip teasing her upcoming appearance on the “New Heights” podcast, hosted by her boyfriend Travis Kelce and his brother Jason. 

While an official release date hasn’t been confirmed, her website states that physical copies of the album will ship before October 13, 2025. However, it clarifies that this is not the official release date, which will be announced later. 

Fans can expect to learn more about the album, including its potential artwork, when the full episode of the “New Heights” podcast is released on Wednesday, August 13, 2025

Taylor Swift has sold an estimated 200 million records worldwide. This includes both physical albums and digital sales. She is considered one of the best-selling music artists of all time. 

In the US alone, she has sold 114 million album-equivalent units, with 57 million of those being certified. 

In May, the “Fortnight” singer announced that she had reclaimed her masters. She shared a powerful letter on her website and said, “All of the music I’ve ever made… now belongs… to me.”

Leading up to that moment, Swift said she would be re-recording her albums to take ownership of the records that made her a household name. She announced that she would do so on “Good Morning America” in 2019 amid her feud with music executive Scooter Braun.

The two had been at odds since Braun purchased Big Machine Label Group in 2019, Swift’s former record label, assuming the rights to her master recordings.

So far, she has released four re-recorded albums, including “Fearless (Taylor’s Version)” and “Red (Taylor’s Version)” in 2021, and “Speak Now (Taylor’s Version)” and “1989 (Taylor’s Version)” in 2023. She still had “Reputation” and her debut album to re-record and release.

When she announced that she had reclaimed her masters in May, she said in her letter that she hadn’t “re-recorded a quarter” of her “Reputation” album. But she had “already re-recorded” her debut album in its entirety and said, “I really love how it sounds now.”

She added, “Those 2 albums can still have their moments to re-emerge when the time is right, if that would be something you guys would be excited about.”