Oreo has already thought through it and built a Global Oreo Vault in 2020 right down the road from the seed vault, according to foodandwine. Oreo built a doomsday vault in Norway to preserve its cookies for generations to come.
The IHOP stunt worked, but it looked tiny in comparison to Planters’ campaign, in which it killed off mascot Mr. Peanut before reincarnating him as Baby Nut, now known as Peanut Jr.
The company scrapped plans for a Mr. Peanut funeral-slash-Superbowl commercial after Kobe Bryant’s death and went on to expand the bizarre universe of the mascot, explaining that “when a nut like me completes its life cycle, our spirit moves to another shell.”
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