The Nokia Design Team has crafted a new user interface design language dubbed Pure UI. This is intended to be used on Nokia phones, of course, but also all kinds of other Nokia products.
The design is intended to be consistent, flexible and future-proof and has a clean, minimalistic look, which is the leading design trend right now. There are multiple components, starting with templates and guidelines that determine the overall look.
A major part of the new look is the Nokia Pure typeface, which will be used throughout the UI.
New icons have been designed for Pure too. They are based on strokes, the thickness of which can be varied to match the display requirements and capabilities of a given device.
They also include smooth animations when a particular component needs to catch the user’s attention.
The Nokia Pure UI can be used to build complex, information-rich dashboards
Check out the NokiaPure.com page for a closer look at the new interface.
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