New Fire TV devices are even faster, smarter, and designed around how you actually watch TV: FireStick

Published by RawNews1st

There’s never been more to watch than there is today, yet finding something you’ll love is still too hard. Fire TV makes it simple for customers. With almost 300 million devices purchased around the world and partners launching over 250 televisions this year alone, there’s a Fire TV for everyone. We’re building on this momentum with a new Fire TV lineup, smarter discovery through Alexa+, and personalized experiences designed to get you to what you want to watch.

A new Fire TV Stick 4K has been announced that promises the fastest, smoothest experience for under $40 in the US, £50 in the UK.

New Fire TV models are also coming, with Alexa+ support built in.

Amazon has announced a new Fire TV Stick that will be the first to run on the company’s own operating system, as previously rumoured.

The Fire TV Stick 4K Select is said to be the fastest in the range for under $40 / £50. And that’s only possible because it runs Vega OS – the new software that Amazon’s been working on for the last couple of years.

We’re yet to see what that entails, and how good the app support is considering it’s no longer based on Android, but it comes as a surprise that the tech giant has managed to turn around its own system so quickly.

Indeed, Vega OS will also be at the heart of new Echo devices.

Back to the Fire TV Stick 4K Select though, and the company claims its performance is beyond what you’d expect from a $39.99 / £49.99 device. We haven’t yet seen it in operation ourselves, nor have we been treated to a list of specifications, but considering we didn’t expect any new Fire TV devices during Amazon’s fall hardware event, it’s a welcome addition.

All of the new Fire TV products will be available to preorder in the US today, with preorders opening for the Fire TV 4K Select in the UK too (for shipping in October).