Mars bars has ditched its familiar plastic wrappers and replaced them with paper ones in a new trial taking place in Tesco stores.
The confectionery manufacturer Mars Incorporated is rolling out the environmentally-friendly substitute wrappers in 500 Tesco stores from today (Monday 29 May).
Mars is currently looking at ways to reduce plastic and is exploring different types of packaging and how well these will work in real life.
Currently, Mars bar wrappers cannot be recycled.
Results from the limited-time trial will be used to help the company make decisions about its packaging for future trials.
Richard Sutherland-Moore, a packaging expert at Mars Wrigley UK’s research and development centre in Slough, said: “For Mars bar, the challenge was to find the right paper packaging solution with an adequate level of barrier properties to protect the chocolate whilst guaranteeing the food safety, quality and integrity of the product to prevent food waste.”
The move is part of the company’s Sustainable in a Generation Plan. The plan sees Mars investing hundreds of millions of pounds to ensure it meets its goal of reducing use of virgin plastics by a third in the short-term, which includes using less plastic, recycled plastic and plastic alternatives.
Adam Grant, General Manager at Mars Wrigley UK, said: “With our Mars bar pilot project, we are taking a big step to see how paper-based packaging works in everyday life. From the test, we will derive insights for our sustainable packaging strategy.
“While challenges may impact the pace of progress towards our vision, we at Mars Incorporated are committed to scaling up viable solutions where recycling options exist, and to test, learn, partner and advocate where they don’t.”
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