In the midst of a wave of conservative legislation targeting the LGBTQ community — from bills restricting attendance at drag shows to laws banning gender-affirming treatment for transgender minors and adults — Target became the latest business to come under scrutiny after outrage from right-wing media over some of its pride products. According to NBC News, some Target customers posted TikTok videos showing Target Pride merch displays that had been moved to less visible locations, including in the back of some stores.
On Tuesday (May 23), a Target spokesperson told NBC News the company had “offered an assortment of products aimed at celebrating Pride Month” for more than a decade. But since rolling out this year’s collection, “we’ve experienced threats impacting our team members’ sense of safety and wellbeing while at work.”
“Given these volatile circumstances,” the spokesperson added, “we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior. Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year.”
After Target rolled out some of this year’s products for June’s Pride Month — which includes rainbow tops, tees that read “Trans People Will Always Exist” and more — it reportedly began to get pushback on items from the LGBTQ brand Abprallen, which offers items featuring “spooky, gothic imagery, such as skulls and Satan, in pastel colors.” The AP reported that among the items conservatives were outraged about was a “tuck-friendly” women’s swimsuit that allows adult trans women to hide their genitalia.
Leave it to Lil Nas X to find the most hilarious way to smack down the conservative freakout over Target’s Pride Month products.
Days after the mega-retailer removed or moved some Pride merch following backlash from conservative activists and media — which reportedly included some threats against the safety of its workers — the “That’s What I Want” rapper clowned the criticism with a hysterical tweet of his own parodying the tempest in aisle 20.
In the midst of a wave of conservative legislation targeting the LGBTQ community — from bills restricting attendance at drag shows to laws banning gender-affirming treatment for transgender minors and adults — Target became the latest business to come under scrutiny after outrage from right-wing media over some of its pride products.
According to NBC News, some Target customers posted TikTok videos showing Target Pride merch displays that had been moved to less visible locations, including in the back of some stores.
On Tuesday (May 23), a Target spokesperson told NBC News the company had “offered an assortment of products aimed at celebrating Pride Month” for more than a decade. But since rolling out this year’s collection, “we’ve experienced threats impacting our team members’ sense of safety and wellbeing while at work.”
“Given these volatile circumstances,” the spokesperson added, “we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior. Our focus now is on moving forward with our continuing commitment to the LGBTQIA+ community and standing with them as we celebrate Pride Month and throughout the year.”
After Target rolled out some of this year’s products for June’s Pride Month — which includes rainbow tops, tees that read “Trans People Will Always Exist” and more — it reportedly began to get pushback on items from the LGBTQ brand Abprallen, which offers items featuring “spooky, gothic imagery, such as skulls and Satan, in pastel colors.”
The AP reported that among the items conservatives were outraged about was a “tuck-friendly” women’s swimsuit that allows adult trans women to hide their genitalia.
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