Durant becomes the third basketball star to sign such a contract, behind all-time greats Michael Jordan and LeBron James. Soccer phenomenon Cristiano Ronaldo signed a similar deal in 2016.
Speaking to Boardroom, Durant said, “When I first signed with Nike, I couldn’t have dreamed of how far we’d go in this partnership.
We’ve done amazing work creatively and philanthropically. We’ve traveled the world together and built a business that will now last forever.
“I’m excited for the future and honored to be in rare company with this deal.”
The 34-year-old also tweeted about the news, writing, “A true honor to be in the game for life with @Nike.”
When asked to comment on the deal to CNN, a spokesperson for Nike said Boardroom’s description of the arrangement was accurate. Nike did not provide any additional details about the contract.
Durant, a 13-time All-Star and two-time NBA champion, has had a relationship with the sportswear company dating back to 2007, his rookie season in the league.
So far he has produced 15 editions of KD-branded signature shoes, with a 16th in production.
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