The son of Playboy magnate Hugh Hefner said that being a “nepo baby” has helped him to earn tens of thousands in the six months since joining OnlyFans.
The term nepo baby — short for nepotism baby — became popular after New York magazine examined the world of Hollywood nepotism.
The front cover of its December issue used the term while featuring eight Hollywood celebrities in romper suits with the headline “She has her mother’s eyes. And her agent.”
Marston Hefner told Insider that he’s made more than $30,000 since March as a content creator on OnlyFans. Insider has verified his earnings through documentation.
Hefner readily admits he’s a nepo baby: “If I wasn’t Hugh Hefner’s son I wouldn’t have seen the same opportunities I have been given.
If I didn’t have my last name, it wouldn’t have been even possible to get this kind of stuff, so I’m grateful.”
The 33-year-old, who is “bisexual AF,” said OnlyFans assigned him a team who’d been “very hands-on” in teaching him how to use the platform and expand his subscriber base.
Since joining the adult content platform in March, he’s been posting “tasteful” nude photos and said that shooting explicit content with other creators is a “hard no” as he’s in a monogamous marriage. There are more than 240 images and 80 videos available on Hefner’s OnlyFans page.
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