Earlier this month, Google made a flurry of AI-related announcements at its annual developer conference, including a new AI-infused version of search and Bard, its AI-powered chatbot, which is being rolled out across the world. It’s not just Google.
Before that, Microsoft built generative AI into its suite of long-established productivity apps like Word, PowerPoint and Outlook in a move that’s changing how more than a billion people work.
In February, Meta released its own sophisticated AI model, which has many of the same capabilities at ChatGPT and Bard, as open-source software for public use.
But what about Apple?
The short answer: Even though AI technology is hardly new to Apple, the iPhone maker still remains missing – at least publicly – from the current generative AI gold rush.
“We’re in the heart of the generative AI hype cycle, and there are major new developments weekly, ” Avi Greengart, analyst at Techsponential, told CNET. “Apple can afford to be deliberate in how it applies new technologies to fit its ecosystem.”
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