12/30/2022
Google is set to face a class action lawsuit that accuses the tech behemoth of collecting information and tracking children’s behavior online without consent, according to the decision of the Ninth Circuit Court of Appeals.
The lawsuit was filed in 2019 by children, through their parents, against Google, YouTube as well as other firms with channels on the video streaming platform like Cartoon Network, Hasbro, DreamWorks Animation, and Mattel Inc.
The companies are blamed for running targeted ads on children based on Google’s “persistent identifiers.” The decision comes a year after another court had dismissed the suit.
These identifiers refer to unique IMEI numbers of a device or the IP address that allows Google to track the behavior of a user over as much as 80 percent of the internet, thereby enabling the creation of profiles used in targeted advertising.
By tracking the online behavior of children without the consent of parents, Google and other firms are said to have violated the federal Children’s Online Privacy Protection Act (COPPA) and other similar state laws.
Source ( @takebackourtech )
© CopyRights RawNews1st
