Cracker Barrel cracks down on staff dining in cost-cutting measure: New Rules
Published by RawNews1st
Cracker Barrel has introduced a new policy requiring employees on business trips to only dine at its own restaurants.
The updated guidance also stipulates that alcohol purchases will not be reimbursed without prior approval from senior leadership.
These measures are part of the company’s broader strategy to reduce expenses amidst a period of declining customer traffic and slowed revenue growth.
The chain continues to face challenges stemming from a “disastrous” rebrand in 2025, which involved a new logo and plans to modernize its restaurant interiors.
The rebrand and subsequent menu alterations provoked significant customer backlash, resulting in a reported $94 million loss in market value and the company ultimately abandoning the proposed changes.
Masino told investors shortly after the rebrand controversy broke out: “We have already taken steps to get back on track.
“That’s why our team pivoted quickly to switch back to our old-timer logo, and has already begun executing new marketing, advertising, and social media initiatives, leaning into Uncle Herschel, and the nostalgia around the brand with more to come.”
Cracker Barrel has since announced plans to restructure internally and revamp its menu in 2026.
The U.S. Sun has reached out to Cracker Barrel for comment on the internal memo.
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