Shaquille O’Neal is quite a business-savvy individual. With a net worth of $400 million, Big Diesel has made quite a few sizeable investments over the years.
One of these investments was in Vitamin Water, a company that was bought by Coca-Cola for $4,200,000,000 in 2007.
And, seeing as Shaq was already an investor, they brought him in along as well, pairing him with an incredibly witty catchphrase for their new product.
Given his celebrity status, Shaq is extremely marketable, especially when associated with the right product.
In the early 2000s, his superstardom was at an all-time high and several companies jumped at the opportunity to utilize him. So, when Coca-Cola bought Vitamin Water, they decided to give O’Neal stocks and make him a brand ambassador.
Vitamin Water is one of the biggest companies in the beverage business. Having been launched in the year 2000, the beverage became popular for combining vitamins and natural flavors with SmartWater.
And, given its uniqueness, it attracted a lot of interest.
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