China’s draft online video gaming rules were designed to promote the healthy development of the industry, regulators said on Saturday, adding that the government would further improve the proposed rules after “earnestly studying” public views.
The statement from the press and publications watchdog came a day after China released proposed sweeping rules aimed at curbing spending and time on video games, dealing a blow to the world’s biggest games market and knocking the value of Tencent Holdings (0700.HK), Netease (9999.HK) and other gaming stocks.
Under the draft rules, online games will be banned from giving players rewards if they log in every day, if they spend on the game for the first time, or if they spend several times on the game consecutively.
All are common incentive mechanisms in online games.
The draft rules were “designed to safeguard and promote the healthy and prosperous development of the online gaming industry,” the National Press and Publication Administration said in a statement on its website.
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