Chick-fil-A has been putting out bizarre animated videos during the Christmas season over the last four years titled “The Stories of Evergreen Hills.”
We’ve posted a seven-minute-long example below, which you can watch, if you’re out of your mind.
These low-budget holiday masterpieces are available on YouTube, or you can check them out on Chick-fil-A’s dedicated website, evergreenhills.com.
That website caught privacy lawyers’ attention due to the way it tracks and shares data.
Like hundreds of millions of other websites, evergreenhills.com has an embedded Meta pixel, a tracker that sends the social media company data about who’s visiting the site. Companies like Chick-fil-A use that information to retarget people with ads and measure how well ad campaigns are working.
The plaintiffs allege that Chick-fil-A broke a law called the Video Privacy Protection Act (VPPA), which says you can’t share personally identifiable information about people’s video viewership without their consent.
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