After scoring a SKIMS ad earlier in the summer, the former Baywatch actress, singer, and dancer, 51, has a new campaign for the fall: She’s the face of Australian clothing line I.Am.Gia. and she’s loving the “freedom and expression” that comes with the role.
“Early in my career, I used to go for these sexy outfits, like hot pants and metallic materials, only to have my team say ‘No, you can’t wear that,” she tells PEOPLE. “This clothing line reminds me of when I first moved to L.A. in the early ’90s. I’d go shopping on Melrose Place. It was the most exciting thing. I’d get money out of the ATM, buy a wild outfit to wear out that night. It was so much fun.”
Another thing she’s loving? Having complete artistic control over her super popular Only Fans page.
“I’m so happy because I decided to be my own boss when it comes to the content,” she says. “I get to feel the freedom and creativity of doing whatever I want to do, bouncing back and forth with the fans and their requests.”
After turning 50 in April 2022, Electra wanted to reconnect with her fans for this “new, celebratory chapter of her life.”
The “Scary Movie” actress was also inspired to join OnlyFans after searches on Pornhub skyrocketed for her following her appearance in the ESPN docu-series “The Last Dance,” which premiered in April 2020.
In the 10-part Netflix show, Electra opened up about her steamy whirlwind marriage to Chicago Bulls star Dennis Rodman — and the time his teammate Michael Jordan walked in on them having sex.
“He blindfolds me and we get on his motorcycle. When he finally takes my blindfold off, we’re standing at the Bulls practice facility, center court. It was crazy, like two kids in a candy store,” she later told the Los Angeles Times.
“We were eating Popsicles from the fridge and pretty much having sex all over the damn place — in the physical therapy room, in the weight room. Obviously on the court.”
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