Beyoncé makes $20 Million a year from Adidas, but Ivy Park sales were down 50%

Beyoncé makes $20 Million a year from Adidas, but Ivy Park sales were down 50% & missed sales projections by $200 Million in 2022.

This year, it’s expected to miss sales projections by nearly $300 Million. Why do y’all think Ivy Park isn’t selling as much as projected?

Beyoncé’s line has performed well under the sportswear giant’s plans, with documents reviewed by the newspaper showing Adidas had projected $250 million in sales for 2022.

However, “In five of the last six Ivy Park releases, roughly half of the merchandise that was produced went unsold, the documents show,” the Wall Street Journal reported, adding that the line is “losing money for Adidas.”

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