Adidas has been slammed for choosing to use a biological male model to advertise the women’s swimwear range in their Pride 2023 collection.
The sportswear giant is the target of the latest backlash against ‘woke marketing’ after being accused of ‘erasing women’.
It comes just a month after Bud Light saw their sales drop after they teamed up with transgender influencer Dylan Mulvaney, 26, in their disastrous campaign.
The swimsuit range is part of Adidas’s ‘Pride 2023’ collection – dubbed ‘Let Love Be Your Legacy’ – and is for sale for $70 on the website in the women’s section.
The model appears to be a biological male with a hairy chest and visible bulge, but it is not clear if it is transgender. A description states that they are 6ft 2in and have a chest of 34″ and a waist of 27″.
The design was created by South African designer Rich Mnisi, with Adidas championing the suit as ‘a celebration of self-expression, imagination and the unwavering belief that love unites’.
Pictures of the designs on Mnisi’s website do not appear to show the biological male wearing the suit.
Instead he uses a woman to pose with other models – including British Olympic diver Tom Daley, who is married to screenwriter Dustin Lance Black
But the choice of model on the sports brand’s website caused outrage on social media, with a ‘Boycott Adidas’ hashtag trending.
Both Adidas and Rich Mnisi did not immediately respond to a request for comment from DailyMail.com
US swim star Riley Gaines is also on the list of high-profile names to hit out at the company,
She said: ‘I don’t understand why companies are voluntarily doing this to themselves.
‘They could have at least said the suit is “unisex”, but they didn’t because its about erasing women.
‘Ever wondered why we hardly see this go the other way? Women’s swimsuits aren’t accessorized with a bulge.’
Full Link ( Here )
© CopyRights RawNews1st
