Wendy’s is planning to launch an AI chatbot to automate its restaurants’ drive-thrus, a representative for the company told Nexstar’s WCMH on Tuesday.
Dubbed FreshAI, the AI tech will hold limited conversations with customers, handling their food orders and answering frequently asked questions.
The bot will integrate with the store’s hardware and cash register systems for processing orders.
The burger chain, founded in Columbus in 1969, tapped Google to power FreshAI with its existing cloud-based generative AI and large language models.
The language models include the restaurant’s menu as data, and will allow the drive-thru chatbot to understand complex, customized or indirect orders, as well as discern between a customer’s voice and background noise, Wendy’s said.
“For example, if someone in the drive-thru asks for a large milkshake, we’ll automatically know to make it a large Frosty,” a company spokeswoman said.
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