Stephen Curry has signed a “lifetime” contract with Under Armour and is now named President of Curry Brand.
The deal includes annual base pay, stock equity, royalties on signature products and on-court incentive bonuses, which together could be one of the most lucrative endorsement deals in sports history, per DePaula.
Curry Brand
“We started with the signature business, and with the opportunity to deepen the partnership, with an expectation of it going past my playing days and the added investment in the great things that we both bring to the table, it’s an exciting time to strengthen that partnership,” Curry said.
Curry first signed with the brand in 2013 and launched the Curry Brand in 2020. His title will be president of Curry Brand, allowing him additional resources to grow the brand, per DePaula.
“There’s always been a continuation [in mind] with Stephen,” Under Armour founder Kevin Plank said. “I couldn’t imagine Under Armour without Stephen, or Stephen without Under Armour.”
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