18 brands have severed ties with Diddy’s e-commerce platform Empower Global.
Some of the companies decided to no longer work with the online marketplace for Black-owned businesses in light of Diddy’s sexual assault allegations, Rolling Stone reports.
“This decision was made on the day that Casandra Ventura filed her lawsuit,” Annette Njau, founder of luxury-bag, eyewear, and apparel company House of Takura, tells Rolling Stone.
“We take the allegations against Mr. Combs very seriously and find such behavior abhorrent and intolerable. We believe in victims’ rights, and support victims in speaking their truth, even against the most powerful of people.”
Annette Azan, founder of undergarment and shapewear line Nuudii System, says she also terminated her Empower Global account the day she learned of Ventura’s allegations. Lenard Grier, co-founder of No One Clothiers, says his company acted immediately as well.
“While this decision was difficult due [to] the reverence we once held for Mr. Combs as a leader in business and entertainment, it was clearly the correct choice,” Grier tells Rolling Stone.
“Our brand is founded on the belief that every individual is important and worthy of respect, regardless of gender, ethnicity, age, etc.
The allegations against Mr. Combs are in direct conflict with these beliefs. In turn, we felt a moral imperative to end our relationship.”
Ashli Goudelock, founder of luxury skin-care brand Tsuri, says her company “unequivocally seeks to terminate” its association with Empower Global.
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