Lizzy Capri is turning 30 this year, and with that milestone, she wants to leave behind her legacy as a kids’ entertainer.
What better way, she thought, than to start an OnlyFans.
“I didn’t have that passion anymore,” she told Business Insider. “You start to realize you’re kind of in this hamster wheel, and you’re really doing everything to please this YouTube algorithm, and through that process, a lot of creativity is kind of bogged down.”
The pressure to succeed came early. Capri started her YouTube channel in 2018 and hit a million subscribers within just a couple of months.
Seeing it as the opportunity of a lifetime, she quit her job at LinkedIn and started making content packed full of ball pits, fidget spinners, and unboxing toys.
She became a firm favorite star among children, who loved her vibrant, candy-colored videos about slime, pranks, and all things pink, and earned more than seven million subscribers.
But while on the outside there was only success, on the inside, Capri was burning out.
She said she felt less and less connected to her fan base and started thinking her channel, with its vivid colors and exaggerated video thumbnails and titles, wasn’t representative of who she was anymore.
“My brain has been so trained over the past six, seven years to just make super colorful, crazy thumbnails that are a spectacle,” she said.
“And now I’m just like, I can’t sit here and watch my own videos because they’re not fun for me to watch.”
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